Katerinna Franco Guerrero
Market Research IQStrong expertise in quantitative research, survey design, brand tracking, customer experience, NPS, segmentation, usage and attitude studies, purchase journey, brand funnels, penetration analysis, competitive benchmarking, and concept evaluation. Experienced in multi-country studies across Latin America, including Colombia, Mexico, Ecuador, Central America, and Costa Rica.
5 year / Strong expertise in quantitative research, survey design, brand tracking, customer experience, NPS, segmentation, usage and attitude studies, purchase journey, brand funnels, penetration analysis, competitive benchmarking, and concept evaluation. Experienced in multi-country studies across Latin America, including Colombia, Mexico, Ecuador, Central America, and Costa Rica.
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