Harsh Toke
Market Research IQI bring over three and a half years of hands-on experience across the full research lifecycle, from primary and secondary data collection to final client-ready reporting. My primary research work includes designing structured questionnaires and interview guides, and conducting discussions with industry participants and business professionals to gather first-hand market insights. On the secondary research side, I source and validate information from company websites, government and regulatory publications, industry associations, and proprietary databases, ensuring every data point going into a report is accurate and well-documented. I have strong expertise in market estimation and forecasting, using both top-down and bottom-up approaches to build market sizing, segmentation, and opportunity assessment models. My competitive intelligence work involves tracking company announcements, partnerships, acquisitions, product launches, and other strategic developments, and translating these into structured company and competitor profiles, market maps, and benchmarking analyses. I regularly conduct SWOT analyses and monitor key performance indicators to surface growth opportunities and market gaps for clients. Throughout, I convert complex, often fragmented information into clear, well-structured research deliverables, including reports, presentations, and analytical tables, using Excel, Word, and PowerPoint as my core tools. I also maintain rigorous documentation of sources, assumptions, and findings, and review outputs for accuracy and consistency, whether working independently or collaborating within a research team to refine and strengthen final deliverables.