Bijit Mazumdar

6 years in Healthcare as a Primary and Secondary Market Research / analyze factors influencing awareness of approved & pipeline biological treatments for Asthma & NP  Created research methodologies by designing questionnaires and surveys, managing recruitment lists, and analyzing both quantitative and qualitative primary market research data to meet key business objectives  Led vendor engagement to gather responses from HCPs in the fields of Pulmonologists, ENTs and Allergists  Performed Statistical, Conjoint & MaxDiff Analysis to offer insights on treatment performance and biologic perception, leading to a 50% improvement in strategic planning and market penetration for clients  Built a comprehensive market map from scratch for a newly launched indication (LSC), identifying relevant competing products through primary market research (PMR); leveraged claims data from IQVIA to develop patient funnels, map HCP specialties, and define target patient and HCP populations for commercial strategy Conducted Secondary Market Research and Company Profiling for top pharma clients for their sales, revenue and technology initiatives thereby developing tailored solutions for their growth and strategic advancements  Provided comprehensive Competitor Intelligence to clients from various data sources like Factiva, ZoomInfo and Gartner for sales enablement encompassing Financial Analysis, M&A activities, Business & IT strategy  Presented top executives' research on the impact and usage of ‘Data and Analytics’ in the Insurance Industry  Created Market Intelligence report for Business & technology trends in the Pharma Industry for stakeholders